brushing up the commonly used Retail jargon

Brick-and-Mortar

A business that has a physical storefront that provides products or services on-site.

It usually has no eCommerce options.

Mom-and-Pop

It is a type of Brick-and-Mortar

A small, family-owned or independent business.

Also called "local shop".

(shops' example: grocery, hardware, restaurants, physician, chiropractor, therapist)

Brick-and-Click

Click-and-Mortar

A Brick-and-Mortar that has a website that allows online shopping.

B2B

Business-to-Business

A market where one business makes a commercial transaction with another.

B2C

Business-to-Consumer

A market where a consumer buys from a business entity.

C2B

Consumer-to-Business

A business model in which consumers create value that businesses consume.
Example: Fiserv, Partner program of Quora

C2C

Consumer-to-Consumer

A market that provide an innovative way to allow customers to interact with each other.

Example: eBay, OLX

D2C

Direct-to-Consumer

A situation when the business sells products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen.

DTC brands are usually sold online only and specialize in a specific product category.

Example: Casper, Warby Parker, Everlane, Harry’s, Outdoor Voices, AWAY, and Dollar Shave Club.

B2G

Business-to-Government

A market where a business provides products/services to a Gov entity.

Example: A Public-Private partnership (PPP or 3P or P3) is a kind of B2G where a private company provides products/services to Gov for infrastructure provision, such as the building and equipping of schools, hospitals, transport systems, and water and sewerage systems.

O2O

Online-to-Offline

Offline-to-Online

A 2-way flow between the offline retail and online retail aka ecommerce.

Works in multiple ways like:

1. Consumer see an ad online, and then visit the store to buy the product

2. Consumer is in a physical store which stocks one quantity of each product for display purpose. The consumer is expected to place order via the kiosk installed in the store

3. Consumer pays for a product online, and then picks it up from an offline place/store