Marketing's Rule of 7 states that a prospect needs to hear the advertiser’s message at least 7 times before they’ll take action to buy that product or service.
Marketing's 7 x 7 Rule means sharing the message 7 times in 7 different ways.
Using various media helps to ensure people have heard, understood and implemented the message. Different people notice different things every time they see or hear a message, which makes this rule necessary.
It’s a marketing maxim developed by the movie industry in the 1930s.
Studio bosses discovered that a certain amount of advertising and promotion was required to compel someone to see one of their movies.
But, today, without a clearly-defined marketing strategy to map out how you’ll touch that prospect at least 7 times, your odds of success are pretty slim.
In fact, today you might need more than those 7 times just to be heard above all the clutter that’s in people’s Newsfeeds or fields of vision.
Marketing's 7 x 7 Rule means sharing the message 7 times in 7 different ways.
Using various media helps to ensure people have heard, understood and implemented the message. Different people notice different things every time they see or hear a message, which makes this rule necessary.
It’s a marketing maxim developed by the movie industry in the 1930s.
Studio bosses discovered that a certain amount of advertising and promotion was required to compel someone to see one of their movies.
But, today, without a clearly-defined marketing strategy to map out how you’ll touch that prospect at least 7 times, your odds of success are pretty slim.
In fact, today you might need more than those 7 times just to be heard above all the clutter that’s in people’s Newsfeeds or fields of vision.
Credit:
KruseControlInc.com/rule-of-7-how-social-media-crushes-old-school-marketing/
Quora.com/What-is-the-7-times-7-rule-in-marketing
Implementation-Hub.com/articles/3X3_Rule_Plus_7x7_Rule.pdf
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