Find the MVP in the given User Experience Design Case Study Problem
I just met someone who is in dire need and she says “I need something that I can fill with liquid and drink from.”
I design 1.
But to understand a little more about this problem, I say, “Tell me more about this. What kind of things are you going to be drinking? Water? Milkshakes? Tea?”
“Well… I need it for drinking coffee.”
Now my product changes to 2.
I keep going. “How will you be using this? Just around the house? Or taking it with you when you walk the dog, perhaps?”
“Well… I need it for my hour long commute into work, so I’d like it to keep my coffee hot for a good while.”
Now my product becomes 3.
“Now that you mention it… It should probably hold about 2 cups.”
I say, “OK I think I have enough to get started. Let me take some time to synthesize this into a prototype and get your feedback.” I return a few days later and present her with 4. And I say, “I think I’ve got a great solution for you. It’s a metal thermos that will keep your coffee hot for hours. It holds 2 cups and it’s also got an easy sip lid, good for using while driving. Just what you need, right?
“Well… I should have clarified. It has to be microwave safe. My Keurig has a tendency to make some lukewarm coffee so I like to microwave my coffee right before I leave.”
The problem just changed. It’s not terribly different but I have to think about my solution a little differently now, don’t I? I show her 5. “How does this work? It’s ceramic and completely microwave safe. And I’ll tell you what, how about you take it for a test run in your car and see how it feels. Maybe we can get some deeper feedback that way.”
She returns from her test drive. I ask her how it went.
“Hmm… I forgot to mention that the cupholder in my car is a little small and this unfortunately doesn’t fit. Also my hands were slipping on the ceramic. I’m afraid I might drop it…”
Slight adjustments to the equation but we’re getting closer…
Enter 6. “Ok I made the shape taller and skinnier. I also added this rubber sleeve for extra grip.”
“Great! This is perfect! It’s just…” she responds.
“What…” I ask.
“I hate purple.” she says.
What happened there? Did we ever take a drastic turn away from the original equation? No, we refined our understanding of the problem and at the same time we refined our solution until the two were balanced…
We have our final product '7'
Which of the product from 1 to 7 would you say is the MVP in this case?
Credit:
Medium.com/teletracking-design/solve-for-x-1818099bdb9c
12 Principles of UX in Motion
Click to enlarge the image
Source:
Medium.com/ux-in-motion/creating-usability-with-motion-the-ux-in-motion-manifesto-a87a4584ddc
https://en.wikipedia.org/wiki/12_basic_principles_of_animation
Medium.com/ux-in-motion/ui-animation-principles-disney-is-dead-8bf6c66207f9
What led to Binny Bansal's exit from Walmart-owned Flipkart
Binny Bansal, the Cofounder, Chairman, Group CEO of Flipkart resigned on 13th Nov 2018 amidst a flurry of conjecture over the allegations of improper conduct. His departure comes less than 6 months after Walmart Inc acquired majority ownership in Flipkart.
The allegations which led to the dramatic and unexpected resignation of Binny Bansal were initially made in 2016 by a former woman employee of Flipkart, said two sources familiar with the development. However, the charges could not be substantiated then, according to these sources.
At that time, Binny had just taken over as group CEO from cofounder Sachin Bansal, who had become executive chairman. In July 2018, the former employee approached Walmart Global which had announced acquisition of a 77% stake in Flipkart in May of that year.
The people quoted said she had written to Walmart CEO Doug McMillon alleging misconduct. Walmart and Flipkart then roped in an international law firm which looked into the matter, even as Walmart closed the Flipkart deal by mid-August.
The complainant worked in Flipkart and left the company in 2012, according to the sources. In 2016, she started an event management company and again came into contact with Binny Bansal, according to the sources cited. While investigating the issue, Walmart is said to have been irked by the fact that the matter was not disclosed by Binny Bansal during acquisition negotiations.
Further, the phrases “other lapses of judgement” and the “lack of transparency” in Walmart’s statement refer to the manner in which Binny Bansal dealt with the matter post 2016, when the initial allegation was made. In an email to employees, Binny Bansal, while strongly denying the allegations, acknowledged that the investigation “did bring to light lapses in judgement”.
At that time, Binny had just taken over as group CEO from cofounder Sachin Bansal, who had become executive chairman. In July 2018, the former employee approached Walmart Global which had announced acquisition of a 77% stake in Flipkart in May of that year.
The people quoted said she had written to Walmart CEO Doug McMillon alleging misconduct. Walmart and Flipkart then roped in an international law firm which looked into the matter, even as Walmart closed the Flipkart deal by mid-August.
The complainant worked in Flipkart and left the company in 2012, according to the sources. In 2016, she started an event management company and again came into contact with Binny Bansal, according to the sources cited. While investigating the issue, Walmart is said to have been irked by the fact that the matter was not disclosed by Binny Bansal during acquisition negotiations.
Further, the phrases “other lapses of judgement” and the “lack of transparency” in Walmart’s statement refer to the manner in which Binny Bansal dealt with the matter post 2016, when the initial allegation was made. In an email to employees, Binny Bansal, while strongly denying the allegations, acknowledged that the investigation “did bring to light lapses in judgement”.
Source:
TheHinduBusinessline.com/info-tech/binny-bansals-email-to-flipkart-employees/article25486976.ece
Economictimes.indiatimes.com/industry/services/retail/complaint-first-made-in-2016-employee-left-flipkart-in-2012/articleshow/66613338.cms
Binny Bansal’s Exit-Email to Flipkart employees
Binny Bansal, the Cofounder, Chairman, Group CEO of Flipkart resigned on 13th Nov 2018 amidst a flurry of conjecture over the allegations of improper conduct. His departure comes less than 6 months after Walmart Inc acquired majority ownership in Flipkart.
Below is the exit-mail that he sent to his employees:
_________________________________________________
Dear Flipkart Family,
Since co-founding Flipkart with modest resources in 2007, the journey we have embarked on together has been arduous and rewarding, culminating with the fantastic news of our partnership with Walmart earlier this year. They have been great partners and I am optimistic about our future together.
For some time, I have been mulling over the right time to step away from an operating role at Flipkart Group.
My plan was to continue in my current role for a few more quarters to continue the transition after closing the deal with Walmart. However, my decision to step down has been accelerated by certain personal events that have taken place in the recent past.
These events relate to a claim of serious personal misconduct made against me, which was uncorroborated after a thorough investigation completed by an independent law firm. The allegations left me stunned and I strongly deny them. The investigation, however, did bring to light lapses in judgment, particularly a lack of transparency, related to how I responded to the situation. These have been challenging times for my family and me. I am concerned that this may become a distraction for the company and the team. In light of these circumstances, I feel it is best to step away as Chairman and Group CEO.
I will continue to be a large shareholder in the company and will continue to serve as a member of the Board of Directors.
I am convinced that the company is in great hands with our experienced leaders - Kalyan, Ananth and Sameer. They have done an exceptional job running the businesses for many years now and with the support of Walmart that I have experienced, will continue to lead the company to even greater successes in the future.
Thank you for all the goodwill that you’ve shown towards me over the years. I’m grateful to have had the opportunity to help get us to where we are today. I look forward to seeing Flipkart scale greater heights in the coming years.
Thank you,
Binny.
_________________________________________________
Read the reason of Binny's exit here:
What led to Binny Bansal's exit from Walmart-owned Flipkart?
Below is the exit-mail that he sent to his employees:
_________________________________________________
Dear Flipkart Family,
Since co-founding Flipkart with modest resources in 2007, the journey we have embarked on together has been arduous and rewarding, culminating with the fantastic news of our partnership with Walmart earlier this year. They have been great partners and I am optimistic about our future together.
For some time, I have been mulling over the right time to step away from an operating role at Flipkart Group.
My plan was to continue in my current role for a few more quarters to continue the transition after closing the deal with Walmart. However, my decision to step down has been accelerated by certain personal events that have taken place in the recent past.
These events relate to a claim of serious personal misconduct made against me, which was uncorroborated after a thorough investigation completed by an independent law firm. The allegations left me stunned and I strongly deny them. The investigation, however, did bring to light lapses in judgment, particularly a lack of transparency, related to how I responded to the situation. These have been challenging times for my family and me. I am concerned that this may become a distraction for the company and the team. In light of these circumstances, I feel it is best to step away as Chairman and Group CEO.
I will continue to be a large shareholder in the company and will continue to serve as a member of the Board of Directors.
I am convinced that the company is in great hands with our experienced leaders - Kalyan, Ananth and Sameer. They have done an exceptional job running the businesses for many years now and with the support of Walmart that I have experienced, will continue to lead the company to even greater successes in the future.
Thank you for all the goodwill that you’ve shown towards me over the years. I’m grateful to have had the opportunity to help get us to where we are today. I look forward to seeing Flipkart scale greater heights in the coming years.
Thank you,
Binny.
_________________________________________________
Read the reason of Binny's exit here:
What led to Binny Bansal's exit from Walmart-owned Flipkart?
Source:
TheHinduBusinessline.com/info-tech/binny-bansals-email-to-flipkart-employees/article25486976.ece
Economictimes.indiatimes.com/industry/services/retail/complaint-first-made-in-2016-employee-left-flipkart-in-2012/articleshow/66613338.cms
what is 'Rest & Vest' in Silicon Valley & why is WhatsApp cofounder Jan Koum doing it
WhatsApp cofounder Jan Koum announced in 2018 Apr that he planned to leave Facebook (which bought his company for $19B billion in 2014).
He's already sold $7.1B billion worth of his Facebook shares.
But he's still showing up to the office to collect one last payday: $450 million in stock - This is called "Resting and Vesting" in Silicon Valley lingo.
"Rest & Vest"; an open secret in Silicon Valley; is a state that often refers to wealthy entrepreneurs and engineers with one foot out the door at big tech companies who are allowed to continue to be officially employed until they're able to collect stock and options in quarterly or annual increments. Usually, stock awards after a merger are distributed on a four-year vesting cliff — if you last all four years, you get your entire stock grant.
Koum's last vesting date is Nov 2018.
He showed up at Facebook's offices in Jul 2018, fulfilling a requirement of his employment contract.
He's already sold $7.1B billion worth of his Facebook shares.
But he's still showing up to the office to collect one last payday: $450 million in stock - This is called "Resting and Vesting" in Silicon Valley lingo.
"Rest & Vest"; an open secret in Silicon Valley; is a state that often refers to wealthy entrepreneurs and engineers with one foot out the door at big tech companies who are allowed to continue to be officially employed until they're able to collect stock and options in quarterly or annual increments. Usually, stock awards after a merger are distributed on a four-year vesting cliff — if you last all four years, you get your entire stock grant.
Koum's last vesting date is Nov 2018.
He showed up at Facebook's offices in Jul 2018, fulfilling a requirement of his employment contract.
Source:
Thisisinsider.com/whatsapp-founder-jan-koum-rest-and-vest-for-450-million-facebook-stock-2018-8?utm_source=quora&utm_medium=referral
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