The image shown below is another example of what businesses go on to build/launch if they don't understand their users, understand their problems, understand what they want/need.
Just Do it!
Nothing is Impossible!
Just Do Nothing!
It is Impossible!
And this is where a PM's role becomes extremely critical - S/He is supposed to get into the shoes of the user and 'Be the User' himself/herself and build products accordingly.
Click here to study the 1st example:
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