Netflix India grows at a fiery pace of ~700% in 1 year.
Revenue FY-2019:
Netflix - ₹466.7 crore ; (FY-2018 ~₹58 crore)
Hotstar - ₹1112.74 crore (surged ~95%)
Net P&L FY-2019:
Netflix - ₹5.1 crore (Net Profit) (FY-2018 ~₹20 lakh)
Hotstar - ₹554.38 crore (Net Loss) (Up ~42.5%)
Factors that stimulated growth of Netflix:
• The Mobile-only plan at ₹199 per month is one of it's most economical offering compared to global markets & has accelerated growth since Jul'2019 in India.
• The partnership with Airtel & boosting efficiency on payments were key factors for fierce growth.
• High quality of international, original content, local content expansion & marketing blitzkrieg has helped Netflix dominate 'profitably' the price-sensitive Indian OTT market.
Hotstar owns majority of the market share in India regardless of losses posted and is all set to be launched globally. The Walt Disney Company now owns Hotstar after buying Star India as a part of the $71 Billion Fox Deal. Launch of DisneyPlus is round the corner ready to disrupt FY20 and pile even more competitive pressure on Netflix.
Revenue FY-2019:
Netflix - ₹466.7 crore ; (FY-2018 ~₹58 crore)
Hotstar - ₹1112.74 crore (surged ~95%)
Net P&L FY-2019:
Netflix - ₹5.1 crore (Net Profit) (FY-2018 ~₹20 lakh)
Hotstar - ₹554.38 crore (Net Loss) (Up ~42.5%)
Factors that stimulated growth of Netflix:
• The Mobile-only plan at ₹199 per month is one of it's most economical offering compared to global markets & has accelerated growth since Jul'2019 in India.
• The partnership with Airtel & boosting efficiency on payments were key factors for fierce growth.
• High quality of international, original content, local content expansion & marketing blitzkrieg has helped Netflix dominate 'profitably' the price-sensitive Indian OTT market.
Hotstar owns majority of the market share in India regardless of losses posted and is all set to be launched globally. The Walt Disney Company now owns Hotstar after buying Star India as a part of the $71 Billion Fox Deal. Launch of DisneyPlus is round the corner ready to disrupt FY20 and pile even more competitive pressure on Netflix.
Credit:
https://www.linkedin.com/feed/news/netflixs-had-a-blockbuster-year-4459403/
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