Brand Management lessons from Disney & its Marvel Cinematic Universe

When an actor signs on to the MCU (Marvel Cinematic Universe owned by 'Disney'), they have to adhere to some pretty strict rules aka protocols, which serve 2 purposes:
1. Data Security
2. Brand Management

Some of these rumored protocols are:

1. FAKE SCRIPTS AND WINDOWLESS ROOMS
To read a full movie script, each actor must individually go into a dark, windowless room without their cell phone and finish the reading in one sitting. Apparently, each script comes with fake items and endings to prevent actors from spoiling the movie.

2. EXTENSIVE BACKGROUND CHECKS CONDUCTED ON PROSPECTIVE ACTORS
Whenever Disney signs up an actor for an MCU role, no matter how seemingly small, extensive background checks are conducted in order to unearth any potential skeletons in their closet. They do background checks to ensure they weren't hiring someone with weird baggage or someone likely to leak things on social media.

3. NON–COMPETE CLAUSE
People might not understand the gravitas of the Marvel vs. DC feud. These two comic book entities have been fighting back and forth, jockeying for position for years now.

4. MUST ATTEND ANY AND ALL PRESS TOURS TO PROMOTE THE FILMS
Not long after the camera stops rolling, and the actors take off their costumes, they begin packing for a traveling caravan of interviews. These tours are extensive and can leave actors extremely exhausted and jet-lagged. Not only are these events lengthy, they're hosted at a variety of international venues.

5. ALL MCU ACTORS HAVE TO MAINTAIN THE DISNEY IMAGE
Disney has never hesitated to drop actors because of their public image or any negative publicity. This means that once the Avengers strip off their tights, they still have to remain a superhero in real life. Each MCU actor must maintain his/her public image by constantly being a person that children look up to. This means that they volunteer at children’s hospitals, partake in charities, and give back to the community.


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