What should the 'Home Page' of an ECommerce website ideally look like
and what elements should it always definitely have?
and what elements should it always definitely have?
To answer the above question, we will break it into smaller questions; and try to answer the same; and eventually answer the it:
Question - Why you need the home page?
Answer - Users will use this page to understand what your site is all about.
Question - What is the site about?
Answer - eCommerce.
Question - What are the main informational-components of eCommerce?
Answer - Categories, sub-categories, products, offers/promotions, Brands, collections of products.
Question - Returning users will use this page to look out for new content or for content they already visited. What will; in this above list; entice the new users ?
Answer - New products we want to showcase, hot selling hot-selling, new categories/sub-categories/brands recently launched, recently viewed products.
Question - what is the priority of the information (informational-components) that we want to showcase of homepage?
Answer - this is something that will vary from business to business depending on their goals or vision & mission, the kind of new-vs-returning traffic they get, the revenue-targets they are supposed to achieve via the site. For now, lets assume that we have the following priority order:
Categories > Sub-categories > Offers/promotions > Brands > Products > Collections of products
So, the 'Home Page' of an ECommerce website will have sections; arranged from top to bottom; that will showcase the above-prioritized information.
No comments:
Post a Comment