Youtube has recently asked all the creators to designate their channels as being either not child their channel is "made for kids".
Children’s Online Privacy Protection Act (COPPA) enacted in 1998 and in effect since 2000, places rules on when and how websites and services can collect personally identifiable information about children under the age of 13.
YouTube, theoretically, has always been subject to the law but, according to the FTC, was not in compliance. They claim that YouTube, and its parent company Google, collected information on minors in a bid to show them more targeted advertising. This was despite the fact that portions of its site were clearly directed at kids.
In addition to the monetary settlement, YouTube was forced to “develop, implement, and maintain a system that permits channel owners to identify their child-directed content on the YouTube platform so that YouTube can ensure it is complying with COPPA.” That system is what is being implemented now and it requires creators to designate their channels as being either not child their channel is “made for kids”. According to the settlement, if a creator fails to comply with this rule, the liability can be as high as $42,000 per mislabeled video.
This is what Youtube is officially asking the creators to do, and what changes they will start to see on their kids-related content:
Why all this hu-ha?
This story begins back in September 2019, when YouTube reached a $170 million settlement with the Federal Trade Commission (FTC) over its practices involving children.
Children’s Online Privacy Protection Act (COPPA) enacted in 1998 and in effect since 2000, places rules on when and how websites and services can collect personally identifiable information about children under the age of 13.
YouTube, theoretically, has always been subject to the law but, according to the FTC, was not in compliance. They claim that YouTube, and its parent company Google, collected information on minors in a bid to show them more targeted advertising. This was despite the fact that portions of its site were clearly directed at kids.
In addition to the monetary settlement, YouTube was forced to “develop, implement, and maintain a system that permits channel owners to identify their child-directed content on the YouTube platform so that YouTube can ensure it is complying with COPPA.” That system is what is being implemented now and it requires creators to designate their channels as being either not child their channel is “made for kids”. According to the settlement, if a creator fails to comply with this rule, the liability can be as high as $42,000 per mislabeled video.
Credit:
Kids.youtube.com
Support.google.com/youtube/answer/9383587?hl=en
Plagiarismtoday.com/2019/11/18/why-2020-could-be-a-disaster-for-youtubers/
Ftc.gov/news-events/blogs/business-blog/2019/11/youtube-channel-owners-your-content-directed-children
Hollywoodreporter.com/news/new-youtube-policies-aim-make-kids-videos-safer-but-creators-will-suffer-1239664
Support.google.com/youtube/answer/6173147?hl=en
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