Reliance Jio's stormy entry into $26B Indian telecom market riding on big freebies in 2016-17 changed rules of the game. With its second wave of disruption - JioPhone (4G Smartphone) - it is expected to end up leading the game.
Why JioPhone?
JioPhone (priced effectively at ZERO rupees) will target the 60% Indian (750M) Featurephone users who have been wary of shifting to Smartphones due to the affordability factor and lack of use case. After a speedy start, Jio had seen a slowdown in its customer acquisition pace, mainly due to the limited number of affordable 4G handsets in the market - JioPhone will remove this hurdle.
What are competitors upto?
Airtel is in talks with handset makers to introduce a 4G smartphone by Diwali for INR 2.5k, bundling large amounts of data and voice with the device.
Vodafone has bundled voice plans and cashback with 2G feature phones from China’s itel
Why JioPhone?
JioPhone (priced effectively at ZERO rupees) will target the 60% Indian (750M) Featurephone users who have been wary of shifting to Smartphones due to the affordability factor and lack of use case. After a speedy start, Jio had seen a slowdown in its customer acquisition pace, mainly due to the limited number of affordable 4G handsets in the market - JioPhone will remove this hurdle.
What are competitors upto?
Airtel is in talks with handset makers to introduce a 4G smartphone by Diwali for INR 2.5k, bundling large amounts of data and voice with the device.
Vodafone has bundled voice plans and cashback with 2G feature phones from China’s itel
Source:
http://economictimes.indiatimes.com/articleshow/60232005.cms
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