CAN YOU SELL a ROCK to ANYONE on the Planet Earth?
YOU WOULD OUT-RIGHTLY SAY NO!!!
Guys, I Present to you: PET ROCK
What began as a joke hatched in a bar turned into one of the most bizarrely successful marketing schemes of all time.
And the Pet Rock, an egg-shaped stone sold for $3.95 a pop, turned its creator, Gary Dahl, into a millionaire almost overnight.
Chatting about the myriad responsibilities of owning pets over drinks in the mid-‘70s, Dahl joked to friends that he had the perfect pet: a rock - before suddenly realizing he’d stumbled upon a viable product.
The rocks were purchased for a penny a piece from a beach in Mexico, but consumers were captivated by the clever packaging. Cardboard carrying cases were punctured with air holes and each stone was ensconced in a kind of straw-like nest. Each came with its own manual, which detailed care instructions. “You might say we’ve packaged a sense of humor,” Dahl told People in 1975.
Source
https://www.entrepreneur.com/article/244602
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