Bad User Experience (UX) design of Flight Boarding Pass




What’s wrong with the UX of any given ailrline's Boarding Pass?
  1. Important information is not grouped together. In-fact, non-important information are grouped together.
  2. Important information is not given visual importance. In-fact, non-important information are given visual importance.
  3. Text is at-times tiny - which causes issues in bad lighting.
What is the correct IA (Information Architecture)?
Till the passenger has boarded, the IA is:
Flight number, Terminal number, Gate number, Boarding time

While the passenger is boarding, the IA is:
Seat number, Seat type (Aisle / Middle / Window)

After the passenger has seated, the IA is:
Departure time, Landing time

Already known information:
Passenger name, From City & To City, Today's date

Redesigned Boarding Pass (examples taken from all over internet):

Redesign attempt 1

Redesign attempt 2

Redesign attempt 3

Redesign attempt 4

Redesign attempt 5


Credit:
Petesmart.co.uk/rethink-the-airline-boarding-pass/
Passfail.squarespace.com/
Medium.com/@adamgf/boarding-pass-redesign-c72084d7793e
Quora.com/What-are-some-examples-of-products-that-have-bad-user-experience-UX-designs-but-are-still-used-with-ease/answer/Ivan-Boyko

1 comment:

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